Schreiber is a brand of fitted kitchen and furniture operating in the United Kingdom.
Started in 1957 by Chaim Schreiber to make furniture, Schreiber became an extremely successful brand in furniture from the 1960s to the early 1970s, challenging both Harris Lebus and Gomme for domination. In the 1970s it became vertically integrated by opening its own furniture centres. The company merged with GEC in the 1970s. Schreiber was later bought out by the MFI Group, and on MFI's bankruptcy in 2008, the brand rights were bought by the Home Retail Group in 2009. In 2016, the Home Retail Group was purchased by the UK retailer Sainsbury's, including the rights to the Schreiber brand.
Video Schreiber Furniture
History
Early years
In 1957, Chaim Schreiber, a Polish refugee immigrant who made radio cabinets for Dansette and other larger electrical manufacturers, bought the bankrupt furniture business Lubetkin and re-branded it under his own name, Schreiber.
Expansion
Schreiber was hugely successful in the 1960s and 1970s, challenging Lebus and Gomme for domination. It was a major manufacturer of bedroom furniture in the 1960s at the value end of the market. It bought the more upmarket competitor Greaves and Thomas in 1967.
Vertical integration
In 1970, Schreiber's turnover overtook that of arch-rival Gomme, helped by the failure of its even bigger competitor Harris Lebus the previous year.
Schreiber introduced both new upholstered furniture and bedroom furniture in 1973. It also started selling fitted kitchens, ensuring that it offered something for the whole house. Schreiber also opened Schreiber Furniture Centres, which were 3,500 sq ft in size stocking 4,000 products. It invited retail traders to bid for their shops to become its new centres, and 280 opened out of 800 applications.
Merger with GEC
In 1973 turnover was double that of 1971, but trade started to suffer thereafter, leading to a merger with GEC. However, unlike some other competitors who went out of business, Schreiber survived.
Bought by the MFI Group
Schreiber was acquired by the MFI Group in November 1988, and it sat alongside MFI's other well known household brands.
Home Retail Group acquisition
After MFI went into administration in 2008, the Schreiber Furniture brand together with the Hygena UK and Irish brand rights were bought by the Home Retail Group, the owner of Argos and Homebase, in 2009 and relaunched through those chains.
Purchase by Sainsbury's
In April 2016, Home Retail Group agreed to a £1.4bn takeover by UK retailer Sainsbury's, including the rights to the Schreiber brand. The acquisition completed on 2 September 2016.
Maps Schreiber Furniture
Operations
Current operations
The Schreiber brand is now owned by Sainsbury's and its products are now sold in the United Kingdom through Argos stores and the Argos website.
Former operations
Schreiber at Homebase
Following the 2016 sale of Homebase to Wesfarmers, all Schreiber branding will be removed from both the Homebase stores and the Homebase website in mid 2017 when the agreement with Home Retail Group expires.
References
- Schreiber furniture at retrowow
External links
- Schreiber at Argos
Source of article : Wikipedia
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